Cost Per Thousand (CPM), also called cost per mille, is a marketing term in Goto Paid URL Shortener to denote the price of 1,000 advertisement impressions on one webpage. If a publisher charges Rs. 200.00 CPM, that means an advertiser must pay $200.00 for every 1,000 impressions of its ad. The "M" in CPM represents the word "mille," which is Latin for "thousands."
CPM is the easy method for pricing website advertisement. Advertisers frequently measure the success of a CPM campaign by its Click-Through Rate (CTR), which is the percentage of people who saw your ad and clicked on it. For example, an advertisement that receives two clicks for every 100 impressions has a 2% CTR. You may not measure the advertisement's success by CTR only because an AD that a reader views but does not click may still have an impact.
CPM refers one of several methods used to price web advertisements. Other pricing models include cost per click (CPC), where the advertiser pays each time a website visitor clicks on the ad, and cost per acquisition (CPA), where the advertiser only pays each time a website visitor makes a purchase after clicking an ad.
Remember that, different pricing methods are more appropriate for some ad campaigns than others. Cost Per Thousand (CPM) makes the most sense for a campaign focused on heightening brand awareness and delivering a specific message. In this situation, the Click-Through Rate (CTR) matters less, since the exposure from having an AD specifically placed on a high-traffic website helps promote a company's brand name or message, even if visitors do not click on the AD.
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