Content is the king! You may have listened to this. If people liking your content then definitely they will share it on social media platforms and other platforms. But, during the sharing process URLs is also a factor that may increase and decrease the number of shares of your content.
Yes! If your URLs are too long then it may reduce the number of shares of your content. Hence, short and sweet URLs are more effective to increase the number of shares of a particular piece of content. Resulting in this, more shares of your content will improve your brand awareness, new visitors and loyalty among new users.
There are hundreds of URL shorteners in the market. Some of the link shorteners are free and some are paying. Now, which one should you use? The simple answer is, if you want to create awareness among new people and want to gain more trust then free link shorteners is the best option.
But, if you just want to earn money through your content and you don’t care about the useful metrics like returning visitors and loyalty rate then you can use paying URL shorteners.
Paying or highest paying URL shorteners are the ones who will pay you for every single click. In simple words, if you shorten link through highest paying URL shorteners and you share that sweet URL with your audience then for every single click from your audience will make you money.
But remember, these paying URL shorteners redirect your users to the third-party pages and it affects your SEO negatively. So, you should use free link shorteners if you want to make your piece of content viral. But, if you just want to monetize the traffic then paying URL shorteners is the best.